YouTube is making creators label content directed at kids to comply with a landmark settlement

YouTube is requiring creators to disclose whether their content is directed at children in an attempt to comply with a landmark lawsuit. 

Once informed by content creators, YouTube will now turn off targeted ads on their videos, making them compliant with laws that govern data collection practices  in regard to children.
According to The Verge, the move is a direct result of a $170 million settlement in which YouTube was found skirting the Children’s Online Privacy Protection Act by using targeted advertising to market to viewers of popular kids channels. 
Under that statute, YouTube isn't allowed to use its ad-targeting algorithm on anyone under the age of 13.
The change in YouTube's policy has worried some content creators who point out that it's difficult to ascertain which content qualifies as being direct toward children. 
'Creators are being held directly responsible by the FTC,' Dan Eardley, a creator who reviews collectible toys told The Verge. 
'It’s especially scary because the verbiage of ‘kid directed’ vs ‘kid attractive’ isn’t very clear... It’s hard to know if we’re in violation or not.'
Adding to the confusion is the fact that YouTube has declined to offer users clear guidelines on when content qualifies and when it doesn't.

No comments

Note: The views expressed and the links
provided on Mkmails comment pages are the
personal views of individual contributors and
do not necessarily reflect the views of mkmail

Powered by Blogger.